Segafredo Signage | brandercoach-media

The next image illustrate the signage without the use of associated graphics and is maximized for the allowable square footage.
Images 2-4 illustrate the power of associating a picture in association with the name the rapidly carry forth what the name Segafredo is all about. The Mill 50 location utilizes macro wall graphics t add character to the feel and flavor of the property. Do so on the Segafredo building carries forth this great design attribute.

The image illustrates the placement and importance of the signage for the east elevation. This signage must be maximized to gain exposure past and around the adjacent location and identify the Segafredo location from the vehicular thoroughfare. Contrast in the day hours and brightness at night are key requirements of this sign criteria.

The below images illustrate the use of the tradition oval signage shape for the illuminated backdrop. Our suggestion is to keep this very effective look but adjust the copy placement slightly to create a cohesive brand appearance throughout North America.

We have researched a sheet LED lighting source that will provide a beautiful and even illumination for backlighting the bar front and "city locations" copy. We like the eeclecticc typestyle/font that is used in the European markets and beleive that staying consistent with the use of that font for the par fronts in a wise decision. The design that we have illustrated below will provide maximum illumination and contrast using the white on black lettering and the illuminated red body.

The illlluminated back wall behind the coffee machines will be illuminated with the highl efficient LED low-voltage light banks as well and creative an energetic feel both day and night.

These final drawings illustrate how the size of available square foot is dimenished if we try to use the oval design in lieu of a vehicular oriented letterset. The oval literally takes up almost 50% of the available area. Additionally, the oval can often wash out the contrast to readability of the logo. We suggest using the individual lettersets to both mazimize readibility and legibility.

This drawing illustrates the last request for signage according to the original specification of internally illuminated oval logo's; south elevation at 65 sq. feet and east elevation at 30 sq. feet.

Barfront and Illuminated Backdrop
This final drawing is our suggestion on the illuminated bar front. Utilizing high output LED lighting, the city names are back lighted and accomodates an edge light element that illuminates a prismatic white light panele behind a continous impact resistant plastic face. Plastic face has an applied second surface translucent 3M grade vinyl in the Sega~red specification.

Backdrop cabine is 5' wide x 5'6" tall x 4" thin depth. LED illumination and is designed with hinged snap-framed front retainers for service access.est for signage according to the original specification of internally illuminated oval logo's; south elevation at 65 sq. feet and east elevation at 30 sq. feet.

Below is the Illuminated Segafredo Logo Letterset that mounts on the stairwell wall facing the Orlando Avenue traffic.
This should maximize the given allowable square footage per the plans. Below this detail is an approx estimate of the look and propoprtion on the actual wall.

Alternate: Signage only on this focal wall. Utilizes center panel only. Metal pan fits extruded panel. Background painted to match wall finish color with friscut cut copy in brand colors. All paints con in automotive enamel for sign life durability.

Lighted City Names and Edgelit Bar Front with impact resistent faces, prismatic diffuser to transfer light down the sheet using High Output LED light source.